Every week using a different UI kit, users were told to create a design for the weekly theme (whether it be to create a profile screen or a dashboard, etc) and submit it using the two hashtags on Twitter to be qualified. I partnered with our influencers to share content for the campaign, to create UI kits for the contests, and just be an ambassador for the Adobe XD brand.
The User Interface (UI) Kits
We partnered with social media influencers in the design community to create FREE stunning UI kits to release to our users. A lot of times, these were used for design challenges, but not always.
Software Update Promotion
Every month, Adobe XD releases an update to its software, filled with new features and capabilities. These launches were some of the most intense experiences for managing Adobe XD social and editorial content.
Promoting Adobe XD's New Free Plan
For May's software update, we introduced a completely free version of Adobe XD.
Facebook Live Show
I ran the weekly Facebook Live show for Adobe XD including planning show topics (sometimes with special guests) in advance, scheduling live show, promoting it, and moderating live chat.
3-Day Adobe Live Stream
I was in charge of covering this 3-day event on social media (streamed on YouTube) when they showcased our product, Adobe XD. This happened during the same week we had our monthly software update and featured four UX designers. We especially worked with these streamers as influencers, having them share our posts and get the word out about the stream.
Working With Influencers
For feature requests, we have a special platform called UserVoice where the users can submit feature requests and the Adobe XD community can vote on which ones they want to see implemented. This way, the development team has a good idea of what features the community wants the most.
Sending Love 💗
We give back to our followers by sending them special "XO from Adobe XD" design kits, complete with fun XD stickers. They almost always share them on social, which sparks engagement and lots of fan love❤️. A handwritten message from yours truly really puts a personal touch on the gift.